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20130106
20130114
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CSPAN 1
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CSPAN
Jan 7, 2013 1:15am EST
of a magazine. "the times" that you read, monday, sports, wednesday, science, dining, thursday, home and style, friday, arts, saturday -- in new york, you get a special sports section, but the rest of the country does not. so what happens? "the times" did very well, in part, because of advertising. we are now in the period of the vietnam war. a lot of advertisers did not want to be on the same page as the vietcong, blood, gore. that is why we started with the normandy invasion. then it was kind to be on the same page because it was us against them. but here we have us against them and us against us. so these special sections that was a great advertising boom, they were short on content sometimes. in my book i used the term "the times" light. what happens, they would dummy down these sections. if you read the sections, sometimes you know, they are extremely prolific, and they have no point. there are some strong articles on alzheimer's and things like that, but there is also some stuff there that is a really soft. but this helped "the times" immeasurably. helped contribute to prosperity. rosend
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